Heroku will stop selling new enterprise subscriptions and enter a kind of maintenance mode

Salesforce has announced it will stop selling enterprise Heroku subscriptions, marking a substantial shift in its platform-as-a-service offerings. Existing customers on enterprise contracts will see their current subscriptions and support agreements continue to be honored, with renewals proceeding as usual. However, new enterprise account contracts will no longer be accepted by Heroku.

While these sales changes are implemented, Heroku will transition to a “sustaining engineering model”. This approach prioritizes platform stability, security, reliability, and customer support over the introduction of new features. According to Nitin T Bhat, Heroku’s Chief Product Officer, the platform remains actively supported and ready for production workloads, underscoring continued quality and operational excellence.

For current Heroku users, core platform functionality, including applications, pipelines, teams, and add-ons, remains unaffected. Customers can expect no disruption to their business-critical workloads and can continue relying on Heroku for ongoing operations.

In parallel, Salesforce and the Heroku team plan to direct future product and engineering investments toward areas with high “long-term customer value”. This includes helping organizations deploy enterprise-grade artificial intelligence in secure, trusted environments.