Stability AI and EA partner to build generative AI models and tools for game development
Stability AI and Electronic Arts have announced a strategic partnership aimed at transforming game development with generative artificial intelligence. The collaboration will see the two companies co-develop new generative AI models, tools, and workflows that target different stages of the game creation process. While Stability AI brings technical expertise in generative AI, EA leverages its experience in digital interactive entertainment. This combination aims to reshape how digital games are built, enabling new creative approaches for artists, designers, and developers.
Among the first initiatives, the team will focus on accelerating the creation of Physically Based Rendering (PBR) materials. They plan to develop tools that allow artists to generate 2D textures, ensuring exact color and lighting accuracy across varied environments. Building on these asset-focused improvements, the partnership will also explore AI-driven systems that pre-visualize entire 3D environments from designer prompts, supporting creative direction and content ideation.
These advances are expected to make prototyping and visual storytelling more efficient, allowing development teams to visualize and refine gameplay concepts more quickly and at greater scale.
- AI Image Generator
- Freemium • Open Source
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External links
- Stability AI and EA Partner to Empower Artists, Designers, and Developers to Reimagine Game DevelopmentStability AI • Official source
- EA and Stability AI partner to empower artists, designers, and developersElectronic Arts Inc. • Official source
- EA partners with Stability AI for ‘transformative’ AI game-making toolsThe Verge
- EA partners with the company behind Stable Diffusion to make games with AIEngadget
- Electronic Arts Reveals Stability AI Partnership To "Expand Creative Possibilities" For Game Devs and DesignersTechPowerUp
- Electronic Arts Partners With Stability AI to Build Generative AI Tools for Game DevelopmentWinBuzzer
Comments
I wonder what they're using as the source to train the AI..
Beyond individual assets, the partnership explores AI systems that can pre-visualize entire 3D environments from a series of intentional prompts, allowing artists to creatively direct the generation of game content.
ah, yes. the true form of art. The Promts™
The first rumor that went when EA was sold was that they are going to be heavily involved with AI. So rumor was proven true.
When LLM and generative AI started to gets more impressive outcomes we all knew these massive publisher driven by profit will replace human with cheaper bots.
Do they really need a new approach when they basically only put out cookie cutter sports games and The Sims, lol
Yes because less paying workers, more destroying the planet!