Zoho launches Ulaa, a new web browser for personal data protection

Indian software company Zoho has just launched a new web browser called Ulaa, which is designed to protect users' personal data. The browser, which is based on the popular Chromium platform, has a range of features that block tracking and website surveillance, as well as unwanted ads, notifications, and pop-ups.

One of the key selling points of Ulaa is its ability to prevent tracking by websites and third-party trackers, ensuring that users' data remains private. Zoho claims that the browser does not track or share user data with any third parties, providing a high level of security and privacy for those who use it.

In addition to its standard privacy features, Ulaa also includes an unusual "Open Season Mode" that disables all data protection enhancements. When this mode is enabled, the browser's theme changes to bright red, serving as a visual reminder that the user's data is not being protected. This mode also provides users with a warning that they are being surveilled online, giving them the option to switch back to the browser's standard privacy settings.

As concerns over online privacy continue to grow, Zoho's Ulaa browser is likely to be welcomed by many users who are looking for a more secure and private browsing experience.

Our take: The browser market is dominated by Google Chrome, Microsoft Edge, and Apple Safari, with Firefox, Brave, Opera and Vivaldi managing to remain viable, and it's not sure the world needed another web browser. Over the years, many small web browsers have appeared and disappeared without much impact, and it's hard to say if Ulaa will succeed in this competitive market.