Mozilla acquires Fakespot, a service that identifies fake reviews with AI and machine learning
Mozilla, the company behind the popular web browser Firefox, has announced the acquisition of Fakespot, a service that helps users identify fake or unreliable reviews. Founded in 2016, Fakespot uses an AI and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive.
In a statement, Fakespot said that "In Mozilla, we have found a partner that shares a similar mission as to what the future of the internet should look like, where the convergence of trust, privacy and security play an imperative part of our digital experiences." The acquisition is part of Mozilla's efforts to improve the online experience for its users, and to combat fake news and misinformation.
Fakespot will continue to work across all major web browsers and mobile devices, and the Mozilla team will be investing in continuing to enhance the Fakespot experience for its users.
The move by Mozilla is seen as a positive step towards improving the overall quality of online reviews, which have become increasingly important in recent years. With more and more consumers relying on online reviews to make purchasing decisions, it is essential that these reviews are accurate and trustworthy.
