Cloudflare launches Zaraz, an easy to set up consent manager that respects users

Cloudflare, a leading global provider of internet security services, has launched a new solution called Zaraz that aims to make third-party tools secure and fast. The company has announced that Zaraz can now also help website owners gather and manage user consent.

Using the Zaraz Consent Manager, website owners can easily collect users’ consent preferences on their website, using a consent modal. The consent modal treats all the tools it handles as opt-in and lets users accept or reject all of those tools with one click. This helps to ensure that users are fully aware of the data that is being collected from them and gives them control over their data.

Cloudflare has stated that some consent modals are designed in a deceptive manner, using dark patterns that make the process of refusing consent much more difficult and time-consuming than giving consent. The company's goal is to solve this issue by providing a transparent consent management solution that is easy to use and understand.

Cloudflare Zaraz is a tool that lets website owners offload most of third-party scripts’ jobs to Cloudflare Workers, significantly increasing the performance and decreasing the time it takes for a site to become fully interactive. This means that website owners can provide a faster and more seamless user experience for their visitors, while still using the third-party tools that they need.

Overall, Cloudflare Zaraz is a valuable solution for website owners who want to provide a secure, fast, and transparent experience for their users. With the Zaraz Consent Manager, website owners can ensure that they are complying with data protection regulations (like the GDPR) and giving users control over their data. And with Cloudflare Workers, website owners can improve the performance of their site and provide a better user experience.