Mozilla launches Fakespot Chat, an AI agent to assist online shoppers detect fake reviews

Mozilla is venturing into the realm of large language models (LLM) with the launch of Fakespot Chat, an AI agent designed to assist online shoppers. This development comes six months after Mozilla's acquisition of Fakespot, a startup that utilizes AI and machine learning to detect fraudulent and misleading product reviews.

Fakespot Chat, Mozilla's inaugural LLM, is aimed at curtailing product research time and facilitating improved purchasing decisions. This new AI agent is a free service available to Amazon shoppers in the U.S. The technology employed by Fakespot uses advanced AI and machine learning to sift through genuine and counterfeit reviews to provide the most accurate answer to user queries. Users have control over the data they choose to share with the service.

Mozilla has expressed its commitment to privacy, safety, and openness, asserting that these are critical to individual experiences on the internet. The company is seeking feedback from users to enhance the accuracy of Fakespot Chat's responses, as it continues to refine this new technology.