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Optimizely Comments

Simple interface for A/B testing

Comment by Thelle
about Optimizely and Visual Website Optimizer, Google Analytics Content Experiments Dec 2013

Optimizely makes it simple to do A/B testing on websites, it is very similar to Small Visual Website Optimizer iconVisual Website Optimizer but a bit cheaper for the smallest plan. Google also has it's own tool Google Analytics Content Experiments, but it does not feature a live editing graphical interface which makes it a lot harder to work with.

UPDATE May 2017: Optimizely no longer has transparent pricing structure and expanded into many new areas - the description above is therefore no longer representative of Optimizely..

[Edited by Thelle, May 02]

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