YouTube BrandConnect powers influencer marketing campaigns as a one-stop-shop for scalable, measurable branded content.
YouTube BrandConnect brings insights, measurement, and industry expertise to influencer marketing - seamlessly connecting brands, creators, and fans.
YouTube’s one-stop-shop for scalable branded content, we use audience insights to connect creators with world-class brands and offer full-service campaign management, true organic measurement tools, and integration with Google-made products and solutions. More Info »
Through YouTube BrandConnect, we’re making it easier for creators and brands to create branded content that is both authentic and effective. Our focus will continue to be supporting and driving revenue to creators, providing measurable campaigns for brands, and reaching viewers with authentic and relevant content. We’ve built unique, industry-first features within our branded content platform to support each of these goals. On the creator side, we’ve developed insights-based matchmaking tools that allow more access to branded content deals for eligible creators across YouTube. Because of the connection that creators have with their fans, our proactive matchmaking produces highly engaging and relevant branded content. And it’s working - over the past two years, average deal size across the full service product grew more than 260%.
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YouTube BrandConnect was added by IanDorfman in
Jun 2020 and the latest update was made in
Jun 2020. The list of alternatives was updated Jan 1.
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