Moz AlternativesOnly apps categorised as SEO Tools

The best SEO alternative to Moz is SimilarWeb, which is free. If that doesn't suit you, our users have ranked more than 100 alternatives to Moz and loads of them are SEO Tools so hopefully you can find a suitable replacement. Other interesting SEO Tool alternatives to Moz are HubSpot, RankHacker.com, Serpstat and Semrush.

Moz iconMoz
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  • ...

Marketing analytics software for search, links, social, and brand, SEO audit • A vibrant online marketing community •...

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Moz alternatives page was last updated Sep 16, 2024
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  1. SimilarWeb icon

    SimilarWeb

     133 likes
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    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    82 SimilarWeb alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • IL flagIsrael

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
    SimilarWeb screenshot 1

    SimilarWeb Features

    1.  Website Monitoring
    2.  Traffic Analysis
    3.  Multiple languages
    4.  Rank Tracking
    5.  Keyword rankings
    6.  Real-time traffic
    7.  Browser extension

    SimilarWeb VS Moz

     
    Comments about SimilarWeb as an Alternative to Moz
    DaniellaStrosin
    Negative Oct 14, 2017
    1

    I found that slimiar web gives wrong data

    Moz Icon
    SimilarWeb icon

    • Some users think SimilarWeb is a great Moz alternative, some don't.

    • SimilarWeb is the most popular Web-based, Windows, Mac & Linux alternative to Moz.

    • SimilarWeb is the most popular free alternative to Moz.

    • SimilarWeb is Freemium and ProprietaryMoz is Paid and Proprietary
  2. HubSpot icon

    HubSpot

     106 likes
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    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    66 HubSpot alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    Homepage

    HubSpot Features

    1.  Email tracking
    2.  Sales funnel
    3.  Multi-Channel Marketing
    4.  Extensible by Plugins/Extensions
    5.  Multiple Account support
    6.  AI-Powered
    7.  Publishing
    8.  Rich media
    9.  Contextual sales

    HubSpot VS Moz

     

    • Most users think HubSpot is a great Moz alternative.

    • HubSpot is the most popular Android, iPhone, iPad & Android Tablet alternative to Moz.

    • HubSpot is Freemium and ProprietaryMoz is Paid and Proprietary
  4. RankHacker.com icon

    RankHacker.com

     54 likes
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    The only keyword research tool that forecasts ROI & automates your content strategy. Rank Hacker reveals the exact SEO strategies that put your competition on page one & uses this data to build a content marketing plan that will outpace them!

    License model

    Application type

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    Import a list of keywords or select from Rank Hacker's suggestions. We’ll take your current conversion data plus keywords you want to rank organically for and build your mission.

    RankHacker.com Features

    1.  Keyword Research
    2.  Content analysis
    3.  ROI Projections
    4.  Competitive Analysis
    5.  Content Discovery
    6.  SEO Audit
    7.  SEO Reports
    8.  Competitor Monitoring
    9.  Keyword-tool

    RankHacker.com VS Moz

     
    Comments about RankHacker.com as an Alternative to Moz
    richardkean
    Positive May 4, 2017
    3

    Really helps you dial in what content you need to be looking at.

    coolseo
    Positive Apr 5, 2018
    0

    It has everything we wanted.

    Moz Icon
    RankHacker.com icon

    • Almost everyone thinks RankHacker.com is a great Moz alternative.

    • RankHacker.com is the most popular commercial alternative to Moz.

    • RankHacker.com is Paid and ProprietaryMoz is also Paid and Proprietary
  5. Ad
    Screenshot
    SEO PowerSuite icon
    SEO PowerSuite

    SEO PowerSuite is a set of 4 tools, Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link Assistant, that help with all types of SEO activities, from keyword research to on-page optimization and link building.

    http://www.link-assistant.com
    Learn More
  6. Serpstat icon

    Serpstat

     64 likes
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    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    License model

    Application types

    Country of Origin

    • UA flagUkraine

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
    Serpstat screenshot 1

    Top Serpstat Features

    1.  SEO Audit
    2.  Content analysis
    3.  Keyword Research
    4.  Backlinks Analysis
    5.  Keyword-tool
    6.  Website Monitoring
    7.  No Coding Required
    8.  Content Discovery
    9.  Backlink checker
    10.  Browser extension
    11.  SEO Reports

    Serpstat VS Moz

     
    Comments about Serpstat as an Alternative to Moz
    Top Positive Comment
    Nishadha
    Sep 12, 2017
    0

    Has all the major functions provided by Moz. Keyword rank tracking, on site optimization tools, site audits and more

    Most Recent Comment
    Martha_Geller
    Positive Apr 5, 2017
    0

    Serpstat has huge and clear databases, especially for the USA

    Ivybrown
    Positive Mar 31, 2017
    0

    Serpstat is three times cheaper than Moz and Semrush. Moreover, it has the biggest US keyword db!

    Show more comments
    3 of 7 comments
    Moz Icon
    Serpstat icon

    • Most users think Serpstat is a great Moz alternative.

    • Serpstat is Paid and ProprietaryMoz is also Paid and Proprietary
  7. Semrush icon

    Semrush

     55 likes
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    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    43 Semrush alternatives

    License model

    Application types

    Country of Origin

    • US flagUnited States

    Platforms

    • Online
    • Software as a Service (SaaS)
    Semrush screenshot 1

    Top Semrush Features

    1.  SEO Audit
    2.  Keyword Research
    3.  Website Audit
    4.  Social Media Analytics
    5.  Backlink checker
    6.  Backlinks Analysis
    7.  Website Monitoring
    8.  URL analysis
    9.  Competitive Analysis
    10.  Keyword-tool
    11.  Backlinks
    12.  Rank Tracking

    Semrush VS Moz

     
    Comments about Semrush as an Alternative to Moz
    JodieRobinsonvikas
    Positive Oct 12, 2017
    3

    SEMrush gives best competitors analysis data

    Moz Icon
    Semrush icon

    • Semrush is the most popular SaaS alternative to Moz.

    • Semrush is Paid and ProprietaryMoz is also Paid and Proprietary
  8. ahrefs icon

    ahrefs

     50 likes
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    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    45 ahrefs alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • GB flagUnited Kingdom

    Platforms

    • Online
    • Software as a Service (SaaS)
    ahrefs screenshot 1

    ahrefs Features

    1.  Ad-free
    2.  Backlinks Analysis
    3.  Rank Tracking
    4.  Competitor analysis
    5.  Keyword Research
    6.  Link Building

    ahrefs VS Moz

     
    Comments about ahrefs as an Alternative to Moz
    DaniellaStrosin
    Positive Oct 14, 2017
    0

    Aherfs provides quantitative and qualitative data

    Moz Icon
    ahrefs icon

    • Almost everyone thinks ahrefs is a great Moz alternative.

    • ahrefs is Freemium and ProprietaryMoz is Paid and Proprietary
  10. SEO PowerSuite icon

    SEO PowerSuite

     45 likes
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    SEO PowerSuite is a set of 4 tools, Rank Tracker, WebSite Auditor, SEO SpyGlass, and Link Assistant, that help with all types of SEO activities, from keyword research to on-page optimization and link building.

    142 SEO PowerSuite alternatives

    License model

    • Freemium • Proprietary

    Application types

    Country of Origin

    • BY flagBelarus

    Platforms

    • Mac
    • Windows
    • Linux
    SEO PowerSuite screenshot 1

    SEO PowerSuite Features

    1.  Website Monitoring
    2.  Keyword-tool
    3.  Backlinks Analysis
    4.  SEO Audit
    5.  Rank Tracking
    6.  Keyword Research
    7.  Volume analysis
    8.  Content analysis
    9.  Backlink-software

    SEO PowerSuite VS Moz

     
    Comments about SEO PowerSuite as an Alternative to Moz
    Guest
    Positive Feb 22, 2018
    0

    cheaper, lots of features in the app

    Moz Icon
    SEO PowerSuite icon
    • SEO PowerSuite is Freemium and ProprietaryMoz is Paid and Proprietary
  11. SEOTesting icon

    SEOTesting

     2 likes
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    Enhance search traffic through time-based SEO testing, split tests, and performance analysis. Access dashboards to track Google Search Console data, annotate algorithm updates, and optimize content with tailored reports, ensuring data-driven SEO strategies.

    License model

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    SEOTesting screenshot 1

    SEOTesting Features

    1.  Split testing
    2.  Performance tracking
    3.  Traffic Analysis

    SEOTesting VS Moz

     
  12. Rank Tracker icon

    Rank Tracker

     13 likes
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    Rank Tracker is an SEO tool that monitors your website's keyword performance across all main search engines. It offers customizable rank tracking dashboards and SEO reports, and is used by around 20,000 users monthly.

    License model

    • Freemium • Proprietary

    Application type

    Country of Origin

    • BY flagBelarus

    Platforms

    • Mac
    • Windows
    • Linux
    Rank Tracker screenshot 1

    Rank Tracker Features

    1.  Backlink checker

    Rank Tracker VS Moz

     
9 of 126 Moz alternatives