Optimizely AlternativesOnly apps categorised as A/B Testing Tools

The best A/B Testing alternative to Optimizely is DevCycle, which is free. If that doesn't suit you, our users have ranked more than 50 alternatives to Optimizely and many of them are A/B Testing Tools so hopefully you can find a suitable replacement. Other interesting A/B Testing Tool alternatives to Optimizely are VWO, Convert.com, Tggl.io and GrowthBook.

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Optimizely alternatives are mainly A/B Testing Tools but may also be Web Analytics Services or Customer Feedback Managers. Filter by these or use the filter bar below if you want a narrower list of alternatives or looking for a specific functionality of Optimizely.

Optimizely

Web Analytics Service
Paid • Proprietary

Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!

More about Optimizely

Optimizely alternatives page was last updated Jan 24, 2023

DevCycle
DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...
26 DevCycle alternatives
License model
- Freemium • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
- Software as a Service (SaaS)
+6
DevCycle Features
1. Controlled release
2. Feature flag
3. Toggle
4. Support for Node.js
5. Customer Segmentation
6. Conversion Rate Optimization
7. Configuration Management
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DevCycle VS Optimizely
Is DevCycle a good alternative to Optimizely?

VWO
VWO, Visual Website Optimizer, is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!
48 VWO alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
VWO Features
Landing Page Optimization
Conversion funnel
Optimization
Heatmap
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VWO VS Optimizely
Is VWO a good alternative to Optimizely?

Convert.com
A/B testing and multivariate testing with seamless integration to Google Analytics.
25 Convert.com alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
Convert.com Features
1. Customer Segmentation
2. Landing Page Optimization
3. Real-time Statistics
4. GDPR Compliant
5. Split testing
6. Web personalization
7. Heatmap
8. Real-time analytics
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Convert.com VS Optimizely
Is Convert.com a good alternative to Optimizely?
Comments about Convert.com as an Alternative to Optimizely

dennisvanderheijden
95% of the features and 1/5th of the price. Support is super responsive (chat) and tool is solid
Positive comment •Apr 27, 2018
0
- Convert.com is Paid and ProprietaryOptimizely is also Paid and Proprietary

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Tggl.io
At Tggl, we provide a feature flag service for agile teams to control the release process and manage feature flags across multiple platforms. Our interface allows your entire team to change what features are active on your app at any given time, without the need for lengthy...
25 Tggl.io alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
+2
Tggl.io Features
1. Rolling Release
2. Customer Segmentation
3. Feature flag
4. Release Management
5. Continuous Deployment
6. Continuous Integration
7. A/B Split Testing
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Tggl.io VS Optimizely
Is Tggl.io a good alternative to Optimizely?

GrowthBook
Open Source Feature Flagging and A/B Testing.
18 GrowthBook alternatives
License model
- Freemium • Open Source
Application types
- A/B Testing Tool
- Web Analytics Service
Platforms
- Self-Hosted
- Software as a Service (SaaS)
GrowthBook Features
Feature flag
Metrics
Data visualization
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GrowthBook VS Optimizely
Is GrowthBook a good alternative to Optimizely?
- GrowthBook is the most popular Open Source alternative to Optimizely.
- GrowthBook is Freemium and Open SourceOptimizely is Paid and Proprietary

Adobe Target
Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target and become the customer experience management expert.
31 Adobe Target alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
Adobe Target Features
Website Monitoring
AI-Powered
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Adobe Target VS Optimizely
Is Adobe Target a good alternative to Optimizely?

Convertize
Convertize is an A/B testing and Conversion Rate Optimization platform that lets you edit and test your website content easily.
25 Convertize alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
Convertize Features
1. Landing Page Optimization
2. Web personalization
3. Conversion Rate Optimization
4. Usability Testing
5. Visual Editing
6. Split testing
Show all NaN Convertize features ▾
Convertize VS Optimizely
Is Convertize a good alternative to Optimizely?

Marketizator
Marketizator is conceived to be a complete conversion rate optimization tool that allows marketers to run and implement several types of tests using a single account without needing IT support.
64 Marketizator alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Mac
- Windows
- Self-Hosted
Marketizator Features
Web personalization
Conversion Rate Optimization
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Marketizator VS Optimizely
Is Marketizator a good alternative to Optimizely?
- Marketizator is the most popular Windows & Mac alternative to Optimizely.
- Marketizator is Paid and ProprietaryOptimizely is also Paid and Proprietary

ABlyft
ABlyft is an A/B testing platform for experts. All functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you’re used to A/B testing in JavaScript and CSS, this is your tool!
19 ABlyft alternatives
License model
- Freemium • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
- Self-Hosted
ABlyft Features
Split testing
GDPR Compliant
Conversion Rate Optimization
Show all NaN ABlyft features ▾
+3
ABlyft VS Optimizely
Is ABlyft a good alternative to Optimizely?

AB Tasty
AB Tasty helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement. Apply modifications to your website, read accurate results in real-time and improve the user experience.
28 AB Tasty alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Online
AB Tasty Features
Landing Page Optimization
Optimization
Conversion Rate Optimization
Show all NaN AB Tasty features ▾
+1
AB Tasty VS Optimizely
Is AB Tasty a good alternative to Optimizely?

BEYABLE
BEYABLE is a SaaS start-up that helps retailers and brands find digital solutions to increase conversions, margins, revenue, reduce bounce rate and cart abandonment by focusing on their existing website traffic.
79 BEYABLE alternatives
License model
- Paid • Proprietary
Application type
- A/B Testing Tool
Platforms
- Software as a Service (SaaS)
BEYABLE Features
Web personalization
User experience
Conversion Rate Optimization
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BEYABLE VS Optimizely
Is BEYABLE a good alternative to Optimizely?

UseItBetter Triggers
Triggers combine A/B testing, Tag Management and Personalisation capabilities to turn Analytics into a Data-Driven Web Development platform.
9 UseItBetter Triggers alternatives
License model
- Freemium • Proprietary
Application types
- A/B Testing Tool
- Web Analytics Service
Platforms
- Online
UseItBetter Triggers Features
Custom templates
Show all NaN UseItBetter Triggers features ▾
UseItBetter Triggers VS Optimizely
Is UseItBetter Triggers a good alternative to Optimizely?