Web-based Google Analytics Alternatives

There are many alternatives to Google Analytics as a web app if you are looking for a replacement. The best Online alternative is Matomo, which is both free and Open Source. If that doesn't suit you, our users have ranked more than 100 alternatives to Google Analytics and loads of them are available as a web app so hopefully you can find a suitable replacement. Other interesting Online alternatives to Google Analytics are Plausible Analytics, Rybbit, Openpanel.dev and umami.

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Alternatives list

  1. Matomo icon
     223 likes

    GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.

    184 Matomo alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Self-Hosted
    • Software as a Service (SaaS)
    • PHP
    • Cloudron
    • Wordpress
     
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  2. Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.

    124 Plausible Analytics alternatives

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
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    2
  3. Rybbit icon
     27 likes

    Open-source web analytics offers easy, privacy-driven insights without cookies or tracking, featuring live dashboards, advanced filtering, custom events, multi-level location data, map visualizations, and the ability to monitor unlimited sites while maintaining compliance.

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
     
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    1
  4. Openpanel.dev icon
     15 likes

    Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Online
     
  5. umami icon
     23 likes

    Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.

    82 umami alternatives

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Cloudron
     
  6. GoatCounter icon
     38 likes

    GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
  7. Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    96 Piwik PRO Analytics Suite alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
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    1
  8. Clicky icon
     43 likes

    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.

    149 Clicky alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  9. PostHog icon
     8 likes

    PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...

    72 PostHog alternatives

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
     
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    1
  10. KISSmetrics icon
     3 likes

    Advanced analytics software focusing on visitor interactions to provide insights into customer behavior. Perfect for businesses optimizing product development and marketing strategies with detailed event tracking and fast, intuitive reporting.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Counter icon
     22 likes

    Web Analytics made simple and therefore privacy friendly.

    Cost / License

    Application type

    Platforms

    • Online
     
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12 of 205 Google Analytics alternatives