Apptivate is described as 'A simple, beautiful hotkey manager. Launch applications, execute scripts, run automator workflows and open files or folders. All of this at the press of a key combination. Apptivate 2.0 introduces hotkey sequences, which are simply a sequence of key combinations'. There are more than 10 alternatives to Apptivate for a variety of platforms, including Mac, Windows, iPhone, Google Chrome and Chrome OS. The best alternative is Alfred, which is free. Other great apps like Apptivate are ueli (Free, Open Source), Quicksilver (Free, Open Source), Fluent Search (Free) and Krunner (Free, Open Source).
Make your own keyboard shortcuts for everyday applications, frequent actions, most usable files and scripts, and your favorite websites. Set Shortcuts for: * The most popular apps like iCal, iTunes, Mail and so on.
A great tool for any power user: Launch any file, directory, application, and website with a single click. Lightweight Launcher provides customizable launch routines that are easily accessible system wide via the menu bar.
Keysmith lets you create keyboard shortcuts for any string of actions you can do with your mouse and keyboard. And Keysmith is smart. It isn't just clicking on coordinates, it's aware of apps, windows, buttons, lists, and more.