Web-based Moz Alternatives

There are many alternatives to Moz as a web app if you are looking for a replacement. The best Online alternative is SimilarWeb, which is free. If that doesn't suit you, our users have ranked more than 100 alternatives to Moz and loads of them are available as a web app so hopefully you can find a suitable replacement. Other interesting Online alternatives to Moz are ahrefs, Semrush, RankHacker.com and Serpstat.

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Alternatives list

  1. SimilarWeb icon
     141 likes

    SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.

    121 SimilarWeb alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Google Chrome
    • Safari
    • Opera
    • Mozilla Firefox
     
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    1
  2. ahrefs icon
     59 likes

    Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.

    139 ahrefs alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    1
  3. Semrush icon
     59 likes

    Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.

    145 Semrush alternatives

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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    1
  4. RankHacker.com icon
     55 likes

    The only keyword research tool that forecasts ROI & automates your content strategy. Rank Hacker reveals the exact SEO strategies that put your competition on page one & uses this data to build a content marketing plan that will outpace them!

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
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    2
  5. Serpstat icon
     66 likes

    Comprehensive platform offering over 50 SEO and SEM tools, including competitor insights, content strategy, keyword research, backlink tracking, and AI-powered content crafting and analysis for elevated rankings and robust marketing expansion.

    156 Serpstat alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Google Chrome
    • Opera
    • Mozilla Firefox
     
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    7
  6. HubSpot icon
     107 likes

    HubSpot centralizes tools for marketing automation, sales, service, and operations. Features include free CRM, AI content, and a drag-and-drop site builder, offering a comprehensive business solution that unifies customer data across teams and integrates with external apps.

    140 HubSpot alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
     
  7. Advanced Web Ranking is an SEO rank tracker for small to mid-sized businesses. It offers services and features that include SEO analytics, link building, white label reports, and search localization.

    50 Advanced Web Ranking alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. Screpy icon
     40 likes

    Screpy is an AI-based web analysis tool that can analyze all pages of your websites in one dashboard and monitor them with your team. It's powered by Lighthouse and it also includes some different analysis tools (SEO, SERP, W3C, Uptime, etc).

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  9. SEOmator icon
     12 likes

    Seomator is a tool designed by SEO/SEM professionals for SEO/SEM professionals. But at the same time it is amazing for SEO newbies as well. You can easily keep an eye on your backlinks, SERP data, keywords, search volumes, AdWords ad and positions of your competitors.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  10. AccuRanker is a fast and user-friendly SEO tool for Enterprise SEO teams and agencies. It provides keyword ranking tracking, SERP features, traffic value, and CTR analysis. All users have access to all features, making it suitable for both small and large-scale SEO projects.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11. Automates keyword rank tracking, delivers real-time SEO insights, supports multi-language analysis, offers keyword research tools, monitors backlinks, audits technical issues, compares local and global trends, visualizes ranking history, and integrates with analytics platforms.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  12. Surfer SEO icon
     4 likes

    AI-driven platform providing rapid SEO content generation, real-time optimization guidance, detailed keyword and competitor research, article auditing, and intuitive collaboration tools. Integrates with major content platforms and offers native image support and API add-ons.

    147 Surfer SEO alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
12 of 170 Moz alternatives