It all started with an itch. An itch to get our website to pursue an idea that we had in the Education Technology industry. We wanted a simple, mobile responsive website that would allow us to write blog posts and collect emails from people interested in us.
We did not believe it was a great idea to build it ourselves from scratch, given that there are so many other alternatives. So we started off with Wordpress as it seemed the whole world was in love with it (Wordpress powers 27% of all the websites even today). The idea was that while the tech was busy building the product, marketing could build the website by themselves and get it hosted by tech. Turned out that wasn't a great idea. Using Wordpress was more like a punishment you are served in school for indiscipline.... More Info »
The search for a better alternative to Wordpress led us to Drupal, Joomla, OctoberCMS, until we realized CMS wasn't the way forward. They were too heavy, needed tech support and simply not built for today. And we decided to try the website builders (against the advice of the wise men from tech) because they were just too simple to use. Our marketing had fun working on these initially, but soon realized the limitations - lack of depth in the layouts, too simple a theme set, and bugs!
It was crystal clear that there was no alternative to building your website by yourself, and get your hands dirty. It stuck us that there must be a lot of people around, like us, struggling with their business websites. Not everyone can build it themselves, and traditional agencies charge a bomb and are not even an option for a startup or a small business.
We decided to throw our hat into the ring and roll up our sleeves to offer custom built websites at an affordable price. It has been an amazing journey so far and we are excited to welcome a million more entrepreneurs into this movement.
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